JB Promotions (JBP) is delighted to announce an extended brief from British Horse Feeds (BHF) and The Golden Paste Company (GPC).  The Cotswold based PR & Marketing agency, owned by April Coate, has worked with the brands over the past year and will now take on the management of all the promotional and advertising content for both the equine and pet markets.

International & Strategic Lead for BHF and GPC, Hattie I’Anson, awarded the agency its initial contract and was keen to expand the remit. “Working with JBP has been extremely beneficial to both brands, so asking them to take on a wider remit made complete sense.  April and her team are very enthusiastic and experienced, always ready with a creative idea or a way to gain greater value from our campaigns. We are very much looking forward to 2024 and benefiting from this going forwards.”

JBP will manage campaigns in equine and pet, consumer and trade media. Managing Director, April Coate commented, “We are very pleased to take on this broader marketing brief where we can utilise our strong relationships with both the equine and pet media. It is an absolute pleasure for us to work with a company that is so committed to offering quality products to its customers. We really enjoy working with the marketing team and look forward to growing and strengthening their brands in these markets.”

This adds to the agency’s roster of high-profile equestrian brands including MSD Animal Health, Equine Register, Blenheim Palace International Horse Trials, Bicton Arena and the Magic Millions Festival of British Eventing to name a few. You can view all past and present clients here