Blog Posts
The latest client news and updates
We are hiring
Social and Digital Account Executive/ Account Manager Exciting opportunity to join leading equine and country PR, marketing and events agency We are looking for a social and digital media expert with a passion for equestrian sport and the countryside to join our...
A Stable Future For Blenheim Palace International Horse Trials
The future of the Blenheim Palace International Horse Trials is assured with the renowned events management company Stable Events committed to continuing to organise it into its fourth decade. Over 28,000 visitors attended the event over the four days of competition...
Media Day at Blenheim Palace
The sun shone for a spectacular Blenheim Palace International Horse Trials media preview day at Blenheim Palace on Wednesday 6th September. Guests were treated to a welcome by the new organising team, Katrina Midgley and James Gower from Stable Events in the Long...
Zara Tindall Handed The Keys To Her New Overlander Horsebox
Luxury horsebox manufacturer, Overlander Vehicles announce an ambassador partnership with top British Event rider, Zara Tindall. Zara took delivery of her brand-new Overlander R240 2-Stall horsebox in time for her to ensure a safe journey for Gleadhill House Stud’s...
A Smorgasbord Of Choice On Offer At Blenheim Palace International Horse Trials
Whether you’re a picnic and flask person dedicated to not missing a single competitor or up for a VIP experience, the Blenheim Palace International Horse Trials (14 – 17 Sept) has something special just for you. Let’s take a look at all the combinations on offer....
JBP win Business Growth Award!
We’re very pleased to announce that we have won the Business Growth Award in the Alliston Centre Business Awards 2023! Judged relative to the company’s size and business stage, the award was based on the agency showing exceptional growth in several areas including...
Haybrook & Co Launch Luxury Tack Lockers Into The Equestrian World
Designed with the horse owner in mind, Haybrook and Co has launched its range of carefully curated storage solutions for the equestrian world with four products to suit your needs whether that be for your yard, lorry, trailer or vehicle. Struggling to fit everything...
Britain’s Best Head to Bicton
The cream of Britain’s event riders will be heading to East Devon for the Bicton International Horse Trials (May 25-28), which is running a new CCI4*-S, sponsored by TopSpec (four-star level international short-format event). The class of more than 70 horses includes...
We are hiring: Junior Account Executive
Exciting opportunity to join leading equine PR, marketing and events company Do you love the equestrian industry and want to work with top riders, brands, and events such as Bicton, Gatcombe and Blenheim. We are looking for a Junior Account Executive to join...
New Client: Beaufort’s Gloucestershire Festival of Polo
We are excited to be working with Beaufort Polo Club to promote their upcoming Gloucestershire Festival of Polo! Don’t miss out on world-class polo action at the prestigious Gloucestershire Festival of Polo at Beaufort Polo Club, Gloucestershire this June. The event,...
JBP in SoGlos
JBP Managing Director, April was recently interviewed for a piece in SoGlos on our recent move to Gloucestershire and using The Growth Hub - Cirencester as the base for our new office. After a little over a year in charge of her business a young Gloucestershire...
Get to know Hannah Cole
Hannah Cole is an incredible photographer and we have had the pleasure of working with her on numerous projects and events. You've probably seen her images in lots of publications and on social media, but if you haven't met Hannah before we highly recommend you have a...
We are hiring: Exciting opportunity to join leading PR, marketing and events company
Exciting opportunity to join leading PR, marketing and events company Do you love the equestrian industry and want to work with top riders, four star events at Bicton and Gatcombe Park and brands such as Petplan Equine and MSD Animal Health? Based in Cirencester, we...
5 things we love about the Cotswolds
Now we’ve announced properly about the new move (phew!) we thought we would list 5 things we love about the Cotswolds! Cirencester is home from home for both April and Jo. They both attended the Royal Agricultural University and also live in Gloucestershire. So when...
4 pillar social media content strategy
At JBP we follow a 4 pillar content strategy when creating posts for social media. Using this method, it essentially gives a purpose to every single piece of content we create for our clients. We always think that if it doesn’t fit one of those 4 pillars, we should...
JBP tips to make this Christmas the best yet for your business
As of posting, Christmas Day is only 59 days away! You may not be feeling festive, or maybe even ready to think about what can be one of the most chaotic times of year, but for many retailers, Christmas marketing campaigns have already been ticking away for a few...
Why feature your brand in a magazine?
Features or editorial pieces in magazines, newspapers and on online platforms are an ideal way to help raise the profile and trust in your brand with a target audience.
The Sun Shone For The First British Eventing Horse Trials Of The Season At Beautiful Bicton
A fabulous weekend of competition was had at the Bicton Arena Horse Trials (1) this weekend (22-24 April). Set in the stunning grade one listed parkland at Bicton Park, Devon, owned by Lord and Lady Clinton. Bicton at its best Selina Milnes and Iron IV took the...
Join Our Team
Job Title for new team member: Digital and Social Media Executive Hours: 9.30am – 5.00pm (Mon-Fri) with occasional paid weekend work Salary: Competitive, depending on experience Holiday: 25 days plus bank holidays and your birthday off Place of work: Working in our...
5 Reasons Why We Rate Mailchimp
Do you communicate with your customers via an email marketing service such as Mailchimp? Email marketing means engaging with your audience via the use of email. This usually involves sending out a regular email newsletter with updates, special offers, information and...
The Magic Is Back! With The Magic Millions Festival of British Eventing This Summer
One of our favourite events in the British Eventing calendar is the Magic Millions Festival of British Eventing with 5 Championship classes returning to the beautiful Gatcombe Park on the 5th – 7th August 2022. We are super excited to manage the PR and Media for this...
Paid Social Media
If you didn’t already know, paid advertising on social media refers to posts on social media platforms that are supported by advertising budgets, as opposed to organic and free content. Paid social media is often used to increase followers, engagements, clicks and...
New Ownership For JB Promotions
Exciting new ownership! Leading equestrian PR and marketing agency, JB Promotions, has been purchased by long standing team member April Coate. The agency, founded by Bridget Jennings nearly 40 years ago, specialises in the equestrian and rural sectors. The company...
Key 2021 Instagram trends
Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence, visibility of their products and their company. It is exciting to see how Instagram is rapidly developing new features and functionalities to tackle main business...
My first event with JBP and onto the Chedington Bicton Park 5* Horse Trials
As we head towards the later stages of 2021, we hope we have made it through the other side of the pandemic, it was certainly a difficult period to say the least. At the time of lockdown, in my household I would hear: “When will we get back to some sort of...
BICTON TO HOST BURGHLEY REPLACEMENT CCI5* FIXTURE IN SEPTEMBER
Bicton Arena in Devon is delighted and honoured to announce that it has received the go-ahead to host Britain’s only five-star horse trials this year. Which will be taking place on September 2-5. After an acclaimed first CCI4* in June, the Bicton team, led by Helen...
Join Our Team: We Have A Vacancy For An Account Executive
Join our team! Are you interested in public relations, social media, marketing and communications? JB Promotions is a leading agency with over 30 years’ experience specialising in PR and Marketing for luxury lifestyle, equestrian and rural brands. We are currently...
BICTON ARENA TO HOST BRAMHAM REPLACEMENT CCI4* FIXTURE IN JUNE
We are excited to announce that Bicton Arena will host the replacement fixture for the Bramham International Horse Trials 2021. It will be running the same classes as originally scheduled for Bramham. The replacement fixture will take place at the leading equestrian...
JBP 2021 Playlist
Although the current circumstances haven't changed too much since the introduction of the JBP playlist, we thought it would be a good time to give it a little refresh and update it with our latest favourite tracks ready to welcome Spring... You can check it out on...
Client Focus: Barny Lee Marquees
As a South West based PR and Marketing company with clients in various sectors including events, racing and weddings, 2020 might understandably be seen as a tough one. However, this pandemic has certainly made us become even more creative and adaptable, pushing us to...
Bicton Arena To Host A BE90 3 Day Event
Following a tender process Bicton Arena is pleased to be awarded the rights to host a BE90 3 Day Event. The BE90 level competition will run alongside the very popular BE100 3 Day competition. Bicton has been hosting the BE100 at its October Horse Trials since 2018....
Handling lockdown, staying creative and an office move
With lockdown coming upon us once again we thought a little light reading from JBP might bring a smile to your face. It is difficult times that we are all dealing with but our aim must be to stay positive and put a smile on ourselves and colleagues faces. We have all...
Bicton’s October Horse Trials has something for everyone
After a successful return to competition at the beginning of July, Bicton Arena Manager Helen West and her team are already looking ahead to the October British Eventing Horse Trials, 22 – 25 October, which has welcomed the addition of the CCI3*-L to its schedule....
Ever wondered what its like to manage a media centre?
Have you read the most recent Equestrian Business Monthly magazine? Well if you turn to page 34 you might see some recognisable faces, as April provides an insight into what running the Media Office at the Magic Millions Festival of British Eventing is like. Usually,...
Bicton is back with a focus on the Advanced Intermediate class
After many months of closure the Bicton Arena team are back! They are ready with focus to open the Rolle Estate gates to British Eventing competitors on 25 and 26 July 2020. “We can’t wait to welcome competitors back to Bicton in three weeks’ time. It’s going to be a...
Sharing the good news
We all know that catching up with the evening news can often leave you feeling overwhelmed and disheartened. Whilst it is important to remain up to date, there are also many positives we can look to for inspiration. Here are our top sources of good news: The Good News...
Five programs to help you create and execute great social media content
At JBP we produce a variety of social posts each day and work closely with a number of our clients to create and manage detailed social media content plans. It is not uncommon for us to share over 15 posts a day, with each post running to a different schedule and...
The Great JBP Playlist
During these unprecedented and difficult times, music can be a welcome distraction and with many of us working from home, it’s always good to have the radio on or music playing as we work. Let’s be honest, who doesn’t enjoy dancing around the kitchen to a good...
Dealing with Changes in our Working Environment
WhatsApp video calling, Zoom, Microsoft Teams, home schooling and social distancing are all terms, that only a few weeks ago, did not play a big part in everyday life. However, now we rely on them more than ever to ensure we continue to work as normally as possible....
Creating a social media content plan to suit the current climate
With many companies sending employees home to work or some operating with a skeleton work force, it is certainly a difficult and uncertain time for many people. The Covid-19 pandemic has ground many businesses to a standstill while some are trying to operate as...
Social Media Trends for 2020
Social Media Trends for 2020 Social media is constantly changing, not just the algorithms but trends too. The way we use social media has also changed, more and more businesses use it now to promote a product or service and with 3.384 billion people using one or more...
Building a successful social media campaign
It is vitally important that your social media content reflects your audience for it to be successful. It builds your brand authority and awareness and furthers the reach of your business to new individuals. Here are a few points from the JBP team for you to consider...
Bicton Arena’s April Horse Trials Is The Ultimate Pre-Badminton Run For Both Pros And Amateurs
Are you planning your 2020 event season with your horse? Whether you are aiming for a CCI5* this spring or the grassroots championships, make sure you have Bicton Arena’s April Horse Trials (17-19 April 2020) in your diary! The Devon based venue is hosting its first...
Five programs to help you create and execute great social media content
At JBP we produce a variety of social posts each day and work closely with a number of our clients to create and manage detailed social media content plans. It is not uncommon for us to share over 15 posts a day, with each post running to a different schedule and...
Harry Cobden – Athlete Management
We are pleased to announce that the team at JB Promotions is now representing Harry Cobden, first jockey to 11-times champion trainer Paul Nicholls. Harry has achieved eight Grade 1 wins to date including the prestigious 32Red King George VI Chase at Kempton and the...
How to produce a Facebook Live
It is amazing when you think how Facebook has changed and developed over the last 15 years. A social media platform where all you were able to do was like and comment on a friend’s picture, now allows you to love and share posts, upload videos as profile pictures and...
Countdown to the Petplan Equine Area Festival Finals
This time next week I will be at Bicton Arena in Devon about to compete in the first of my dressage classes. I qualified earlier this year from a Petplan Equine Area Festival in Dorset to the Final at Novice Silver and Elementary Bronze level. So as you can imagine...
Influencer Marketing- What are the rules?
So, in the last few of weeks we have been bombarded with news stories on influencer marketing, indeed Panorama recently investigated this often-misunderstood area. Social media influencers have so much power and brands are keen to tap into their following, but many...
My first year with Team JBP – Niamh Allen
Well, just like that, Christmas and New Year are over and so is my first year with JBP. What a year it was. For me, coming to work for JB Promotions was a dream that had been in the pipeline for a while. I first became aware of JBP when I was working for Redpin...
A new and refreshed JB Promotions
In honour of our snazzy new website, we thought it would be a good time to introduce (or re-introduce) you to the team here at JBP and what services we offer! We are a team of six based in Somerset specialising in equestrian PR and event management. April, Bridget,...