About Us

A leading specialist equestrian and country PR and marketing agency.

Founded in 1983 by Bridget Jennings and now owned by April Coate, JBP is at the forefront of equestrian and country PR and Marketing.

We are always pushing the boundaries to give clients the best exposure and brand awareness. Our team are experienced in managing campaigns for some of the most prestigious names in the equestrian and country sectors including MSD Animal Health, Petplan Equine, British Horse Feeds and top class press operations management at the highest level of the sport to include The Magic Millions Festival of British Eventing at Gatcombe Park, Bicton Arena’s four and five star horse trials, Blenheim Palace International Horse Trials and the European Eventing Championships at Blair Castle.

We work hand in hand with our clients to help them achieve their goals and go beyond their expectations. We pride ourselves on our long standing client relationships and respected reputation.

We are a fast-paced, growing agency and are always on the lookout for new talent. If you are passionate about PR and events please feel free to email your CV and covering letter to Managing Director April Coate april@jbpromotions.co.uk.  

Meet The JBP Team

April coate jb promotions
April Coate

Managing Director

Email: april@jbpromotions.co.uk
Mobile: 07469 237495

Favourite event: Olympia

Favourite holiday destination: Thailand

Hobbies and interests: Eventing her horse Granite when she can, walking in the Lake District with her rough-haired Jack Russell called Scruffy and can occasionally be found moving sheep!

About April: April’s business savvy attitude is evident in her consistent delivery and management of successful campaigns for our clients. April is also skilled at writing and managing briefs for creative content, coordinating events for clients all whilst delivering measurable results. At events April can be found managing media centres whilst ensuring sponsors requirements are fully met.

In previous roles April has worked with Audi UK, England Polo, the Hurlingham Polo Association and Beaufort Polo Club.

April coate jb promotions
Josephine Adams

Email: josephine@jbpromotions.co.uk
Mobile: 07761 721978

Favourite event: Badminton Horse Trials

Favourite holiday destination: Scotland or the Lake District

Hobbies and interests: Outside of work, Jo enjoys hiking in the Lakes, Scotland, Wales or anywhere with a big hill and a good view with her dog Amos. When not wearing a pair of walking boots, Jo can be found at the yard with her horse or spending time with friends.

About Jo: Since graduating in 2016, Jo has worked in an array of roles including at Berkeley Castle, she has returned to the PR & Marketing world and will be using her passion and skillset in social media to increase JBP’s 𝘀𝗼𝗰𝗶𝗮𝗹 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 services.

Sophie Green
Sophie Green

Email: sophie@jbpromotions.co.uk

Mobile: 07795028970

Favourite event: Olympia/London International Horse Show

Favourite holiday destination: Canada

Hobbies and interests: Sophie loves to be outdoors, whether that’s on a horse or walking her Jack Russell Fidget. Living in Wiltshire means Sophie is fortunate enough to have Salisbury Plain on her doorstep so there’s lots to explore!

About Sophie: Sophie graduated from the Royal Agricultural University in 2017 and since then has worked in the equestrian industry across several different disciplines including Dressage, Polo, Side-Saddle, Showjumping and Eventing. More recently, Sophie has been coaching riders with their mindset and confidence as well as helping small equestrian businesses grow their brand through marketing advice and support.

April coate jb promotions
Kim Forster

Email: kim@jbpromotions.co.uk
Office: 01458 250200

Favourite event: Royal Windsor

Favourite holiday destination: France – particularly the South West for the fabulous food and wine

About Kim: Kim has worked in PR both on the client side and agency for over 20 years. Her clients have included Apple, Proctor & Gamble, Nestlé and BT. Kim also worked with Robinsons Barley Water and its association with Wimbledon and Cellnet’s (Now O2) England rugby sponsorship.

Kim has now been part of the team at JB Promotions for over four years and has worked with Bridget previously for event and charity clients. Kim specialises in gaining coverage for her clients and uses her creativity and experience to develop campaigns and content, she always has an idea on the tip of her tongue.

Kim is also a qualified Medical Herbalist and makes sure the team are taken care of if there are any illnesses around!

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